Panavision, a 50+ year old manufacturer of motion picture/TV cameras, just rolled out its first iPhone app, Panascout, which simulates the cinematographer’s viewpoint from a professional cinema camera. The filmmaker can capture the cinematic qualities of any location and record the true metadata, including GPS, compass heading, date/time, voice notes and a sunrise/sunset readout for the present location. Photos can be framed in 2.40 (anamorphic), 1.85 (Super 35mm), 1.78 (16×9 HD) and 1.33 (4×3) aspect ratios with Panaframe. The captured images and metadata can be uploaded directly to Final Cut Pro with Final Cut Server, MobileMe, SmugMug or emailed to colleagues.
-MobilizedTV
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